In today’s saturated digital music landscape, releasing a track isn’t just about uploading it to streaming platforms. Timing, preparation, and strategic planning are all critical to maximising the impact of a release. Music distributors have an essential role to play in advising artists on best practices for launching new music. Here are five tried-and-tested release strategies distributors can recommend to help their artists gain traction and grow their audience.
1. Plan and Schedule Releases in Advance
Releasing music at the last minute often results in missed opportunities. Distributors should encourage artists to plan their releases weeks, if not months, in advance. This allows sufficient time to:
- Submit to Spotify for playlist consideration (at least 7 days before release) – this can be done via Spotify for Artists
- Coordinate press and media outreach
- Schedule social media content – use tools like Later or Buffer
- Build anticipation with pre-saves and teasers
Advanced planning also ensures metadata is accurate and releases go live without technical issues.
2. Use Pre-Save Campaigns
Pre-save links have become a vital part of digital release marketing. These allow fans to save an upcoming track to their library before it drops, improving first-day streaming numbers. Distributors can provide tools or guidance to set up effective pre-save campaigns that include:
- Clear calls to action
- Exclusive content or competitions for those who pre-save
- Integrations with mailing lists and social platforms
3. Stagger Content Around the Release
Encourage artists to think beyond the release date. A successful launch includes a series of content drops before and after the main event. This might include:
- Lyric videos or behind-the-scenes clips
- Visualisers and short-form video content for Instagram and TikTok
- Acoustic or alternative versions of the song
- Fan Q&A sessions or livestreams
Spreading out content keeps the audience engaged and increases the lifespan of a release.
4. Collaborate with Other Artists and Influencers
Collaborations can boost visibility through cross-promotion. Whether it’s a feature on the track, a co-hosted event, or a shoutout from an influencer, these partnerships tap into new audiences. Distributors can help identify suitable collaborators and guide artists on how to reach out professionally.
5. Analyse and Optimise Post-Release
The work doesn’t end once the song is out. Distributors should help artists review performance data to understand what’s working. Encourage them to look at:
- Streaming trends across platforms
- Audience demographics and engagement
- Playlist placements and saves
With this data, artists can refine their approach for future releases, ensuring continuous growth.
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Final Thoughts
Music distribution is no longer just a logistical service – it’s a strategic partnership. By advising artists on effective release strategies, distributors enhance their value and play a direct role in their clients’ success.
At My Client Zone, we empower distributors with the tools and insights needed to support artists from pre-release to post-launch. Visit www.myclientzone.com to see how our platform can help you manage and grow your music catalogue more effectively.